Brand Spotlights

Natural & sustainable beauty powered
by upcycled ingredients

Browse our Brand Spotlights to discover the need-to-know indie brands on a mission to create natural, high performance beauty & personal care products without costing the earth. In addition to featuring upcycled ingredients within their formulations, their commitments to sustainability go much further than ingredient sourcing...

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Beauty Kubes

On a mission to tackle the overuse of plastic packaging within the beauty and personal care industry, Beauty Kubes offers a high-performing range of plastic-free alternatives for skin, hair, bath & body. Formulated with natural, organic and upcycled ingredients - and free of sulphates, silicones and palm - these small but mighty Kubes offer a clean way to upgrade the modern day beauty routine.


Wildefruit harnesses the power of upcycled ingredients including naturally fallen fruit to create skincare that leaves no trace. Based in the UK, Wildefruit is dedicated to supporting a circular economy, whilst supporting communities through responsible sourcing. The result? Naturally effective, ethical, zero waste skincare that leaves nothing but footprints…

Coast Sydney Botanicals

Coast Sydney Botanicals creates sustainable skincare that harnesses the power of nature, with social and environmentally conscious intentions. Their newly-launched Simply A+ Serum features 6 superhero ingredients including hyaluronic acid, watermelon extract and upcycled Blueberry NECTA®.

Beauty Products


KIND2 is a range of award-winning, plastic-free and vegan hair care. Driven by a mission to eliminate plastic and unnecessary waste, each KIND2 product saves 2 plastic bottles from being created. The Two in One (a conditioning shampoo bar), features nourishing plant oils including upcycled Hemp NECTA® for super hydrated, shiny & healthy hair.


Championing a 'less is more,' purpose-led approach, Soapisticated®'s lineup of skincare multi-taskers comprises everything you need for a complete skin regimen. Their best-selling Facial Elixir contains Blueberry NECTA® - the blue-light-busting active made from upcycled blueberries, leaving skin looking radiant, plump and protected with just a few drops.

Your brand?

If you're currently working with upcycled ingredients, we'd love to know more!

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Looking for more? Download the 2020 Zero Waste Beauty Report

Our latest report highlights some of the most inspirational examples of creative reuse and wider sustainability efforts in the beauty industry (including some examples from the home cleaning and food industries too!)