OUR MISSION

SHAPING THE NEXT GENERATION
OF SUSTAINABLE BEAUTY

In 2017, we made it our mission to not only help beauty & personal care brands reduce waste, but to reuse it too. We’re out to prove that the beauty industry can thrive solely using upcycled materials – from ingredients to packaging.

WE INFORM

RAISING AWARENESS & GROWING THE DEMAND FOR UPCYCLED BEAUTY.

Since 2017, we’ve made it our mission to change the perception of ‘waste’ and bring upcycling into the spotlight. We've even gone as far as proving that upcycled cosmetic ingredients can often outperform other conventional ingredients.


It’s now a trend firmly on everyone’s radar, but it's not over yet; we’re on a journey to make upcycling a movement that’s here to stay by continuing to raise awareness & grow the demand for upcycled beauty.

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THIS IS WASTE

AS FEATURED ON
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MADE FROM WASTE

WE INSPIRE

HELPING BRANDS MAKE MORE SUSTAINABLE CHOICES.

Our Zero Waste Beauty Report offers the latest market insights and inspiration - from ingredients to packaging and sustainable manufacturing processes - whilst our Brand Spotlights champion brands who are raising their sustainability game.

WE ENABLE

MAKING UPCYCLED COSMETIC INGREDIENTS MORE ACCESSIBLE TO ALL.

To make upcycled cosmetic ingredients more accessible to all, we’ve developed the Upcycled Ingredient Directory – a searchable directory of upcycled ingredients comprising of actives, functional ingredients and so much more, from manufacturers all around the globe. You might recognise Full Circle - our portfolio of Upcycled Certified™ ingredients. Launched in 2017, our NECTA®, TONIQ® and CRUSH™ ranges come with no MOQs to further reduce waste across the supply chain.

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MADE FROM WASTE