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OUR MISSION

It’s no secret that the overconsumption of the earth’s finite resources (and the amount of waste produced) is having a harmful impact on our planet.

Full Circle was born with a mission to not only help beauty brands reduce waste, but to reuse it too. 

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With this mission in mind, we set out to develop a portfolio of ingredients made entirely from plant-based leftovers. Upcycling by-products and 'imperfect' produce presents an opportunity to create new products using minimal energy, whilst reducing our footprint on the planet by making better use of the resources that are already available.

 

In 2020 alone, we upcycled:

357,775,000 leftover berries;

32,157,135 leftover hemp seeds & olive pits;

And saved thousands of kilos of misshapen white rice & charcoal from going to waste!

 

Convincing an industry that revolves around glamour that there is treasure hidden in trash wasn’t easy - but we're proud of the part we've been able to play in bringing upcycling into the spotlight.

Our work isn't over yet though. We'll continue to expand the portfolio and spread the word in order to bring upcycled ingredients into the mainstream.

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AS FEATURED ON
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Our vision is that one day, every beauty & personal care product will be made mostly or even exclusively from upcycled materials - from ingredients to packaging

Here are some of the brands already proving that it's possible...

Making upcycled ingredients accessible to all

Upcycled ingredients might only be one step towards ZERO WASTE BEAUTY® – but it’s a huge leap in the right direction. Here’s how we’re continuing to break down the (typical) barriers to adoption...
 

MOQs

There aren't any! This is so that you can order just what you need to further reduce waste within the supply chain

PRICING

We know that pricing can be a barrier. Our latest launch, Gin TONIQ®, is our most affordable ingredient yet

PORTFOLIO

In addition to expanding the portfolio, we're out to prove that upcycled ingredients can actually OUTPERFORM

conventional ingredients!

SUPPORT

We’re growing our global distribution network and fulfilment services so that you can access exactly what you need, when you need it

ZERO WASTE BEAUTY® pledge

We apply this zero waste mentality throughout our own business, and we're committed to continually improving what we do and how we do it.

INGREDIENTS

We're 100% focused on upcycling plant leftovers. When you formulate with upcycled ingredients, you're eliminating 'waste' AND the need for a secondary supply chain

PACKAGING

Our products are housed in sustainable packaging materials that can be reused or recycled. We use upcycled & recyclable cardboard boxes for our shipments

SUPPLY CHAIN

Mindful sourcing & manufacturing means minimal waste within OUR supply chains. The no-MOQ policy means you can minimise waste within YOURS

MARKETING

Our sales and marketing materials are made using upcycled or recycled materials. For example, our shop flyers are made from recycled coffee cup waste

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Let's see what we can do together!