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OUR VISION IS THAT ONE DAY, EVERY BEAUTY & PERSONAL CARE PRODUCT WILL BE MADE FROM UPCYCLED MATERIALS -
FROM INGREDIENTS TO PACKAGING

BE INFORMED

RAISING AWARENESS & GROWING THE DEMAND FOR UPCYCLED BEAUTY.

In 2017, we made it our mission to change the perception of ‘waste’ and bring upcycling into the spotlight. We've even gone as far as proving that upcycled cosmetic ingredients can often outperform other conventional ingredients.


It’s now a trend firmly on everyone’s radar, but it's not over yet; we’re on a journey to make upcycling a movement that’s here to stay by continuing to raise awareness & grow the demand for upcycled beauty.

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THIS IS
WASTE

AS FEATURED ON
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MADE FROM WASTE

BE INSPIRED

HELPING BRANDS MAKE MORE SUSTAINABLE CHOICES.

Our Zero Waste Beauty Report offers the latest market insights and inspiration - from ingredients to packaging and sustainable manufacturing processes - whilst our Brand Spotlights champion brands who are raising their sustainability game.

TAKE ACTION

MAKING UPCYCLED COSMETIC INGREDIENTS MORE ACCESSIBLE TO ALL.

To make upcycled cosmetic ingredients more accessible to all, we’ve developed the Upcycled Ingredient Directory – a searchable directory of upcycled ingredients comprising of actives, functional ingredients and so much more, from manufacturers all around the globe. You might recognise Full Circle - our portfolio of Upcycled Certified™ ingredients. Launched in 2017, our NECTA®, TONIQ® and CRUSH™ ranges come with no MOQs to further reduce waste across the supply chain.

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MADE FROM WASTE

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